Give people a reason to visit downtown between festivals
Build a simple marketing rhythm around everyday outings, accurate business information, and the decisions people make before leaving home.
For downtown teamsA field guide for people who care about their place
What makes a town thrive?
Let’s learn from the places figuring it out.
Tulsa, Oklahoma The relocation grant makes the headline. The more useful lesson is how a community helps newcomers build a life after the move.
Read the storyReal places. Useful lessons. Room for nuance.
Ideas to bring home
Build a simple marketing rhythm around everyday outings, accurate business information, and the decisions people make before leaving home.
For downtown teamsA practical system for promoting members, keeping evidence of the work, and having a more useful renewal conversation.
For chamber teamsLower Town’s artist relocation story offers a practical lesson: connect the audience you want to attract with the buildings, rules, and support they need.
Paducah, KentuckyThe next chapter · In development
We’re building a collection of 15 town case studies, with the lessons, tradeoffs, and first steps that make them useful back home.
Explore the upcoming field guide